Every mission requires that we know where we are heading. Sometimes that goal is obvious, but more often it is necessary to design that goal, make an inspiring vision of the future visible and tangible by using imagination, thereby giving direction to change. KEMs for vision and imagination help map the current world, imagine new worlds, and view phenomena and problems differently. They provide support with questions such as: How do you design an inspiring vision of the future? How does the vision of the future help us to give direction to interventions now and in the medium term? How do you determine the steps towards a social mission? How do you bring the interests of stakeholders together and design a supported and desired direction?