Institutional change and behavioural change
The context in which behaviour is established is colored by institutions, among other things. In addition, the rhetoric of institutional change is often that it provides incentives to individuals in the hope of behavioural change. Institutions and behaviour are therefore almost inseparable. Current behaviour is related to current institutions and the effectiveness of institutional change always depends on behavioural change. For example, the effectiveness of imposing additional taxes on meat, with the aim of reducing meat consumption, ultimately depends on whether people actually change their behaviour.